Privacy Policy

Last updated on October 30, 2023.

This Privacy Policy includes the following sections.

If you are a California Resident, you can see our California Privacy Notice by clicking here.


DribbleUp, Inc. (hereinafter, “DribbleUp,” “we,” “us,” or “our”) designs and sells smart soccer balls, smart basketballs, smart medicine balls, and other smart products and related accessories (“Smart Products”), a mobile device application used for virtual sports and fitness training (the “App”), and related subscriptions, software, and websites (collectively with the Smart Products and the App, the “Services”).    PLEASE READ OUR TERMS OF SERVICE (the “Terms of Service”) FOR DETAILED INFORMATION ABOUT OUR SERVICES AND YOUR LEGAL OBLIGATIONS. If you choose to access or use the Services, your access and use, and any dispute over privacy is subject to this Privacy Policy (the “Policy”) and our Terms of Service, including, but not limited to, limitations on damages and resolution of disputes. 

This Policy is intended to provide information on how we collect, process, and disclose your information, as well as the choices available to you regarding our processing of your information. When we use the terms “you” or “your” in this Policy, we are referring to individuals who use our Services in any way. If you are using the Services on behalf of a business, association, or other entity, “you” or “your” will also refer to such business, association, or other entity, unless the context clearly dictates otherwise. You agree that you are authorized to consent to these terms on behalf of such business, association, or other entity, and we can rely on this.

A SPECIAL NOTE ABOUT CHILDREN – We market and sell our products to adults 18 years of age and older who purchase or otherwise use our Services. DribbleUp also allows use of the App by children under 13 ("Child" or "Children"), but only with the consent and supervision of the Child’s parent or guardian after the parent or guardian has set up an App account and provided verifiable parental consent. We respect all of our users’ privacy, but we recognize the need to provide additional privacy protections with respect to the "personal information" (as defined in COPPA) we collect from children under 13 pursuant to the United States’ Children’s Online Privacy Protection Act of 1998 (“COPPA”). Accordingly, our privacy practices with respect to children under 13 are set forth below in our Special Note about Children.

  • A special note to Children: If you are under 13, you are required to have a parent or legal guardian sign you up for our App and agree to our terms.

  • A special note to Parents: Please help us protect your Children’s privacy by instructing them never to disclose their personal information online without your permission. Children cannot register for our App on their own.

Eligibility to Use the Services

To use the Services you must be, and represent and warrant that you are, at least the age of majority in your state, province or jurisdiction of residence and competent to agree to these terms; or if you are under the age of majority in your state, province or jurisdiction of residence, you represent and warrant that your parent or legal guardian has reviewed this Policy with you and accepts them on your behalf; parents or legal guardians are responsible for the activities of their minor dependents while using the Services.


Generally, we collect four (4) types of information about you: (1) information you provide to us directly; (2) information we collect automatically when you use our Services; (3) demographic information; and (4) information we get about you from other sources.

1.     Information You Provide to Us Directly

a.     Account Data. If you set up a DribbleUp account through our Services, you are required to provide your name, email, username, password, and date of birth. You also have the option to provide your phone number, and height and weight information to determine calories burned while engaging in training activity.

b.     Purchasing/Payment Information. If you purchase Smart Products or make other payments through our Services, you provide your name, shipping address, email address, credit or debit card information, billing address and phone number. Note that third-party payment processors who process your payments on our behalf may retain your payment information in accordance with their own privacy policies and terms.

c.     Surveys and Reviews. From time to time, we may contact you to participate in research, surveys or beta testing or to provide reviews and testimonials. If you decide to participate, you may be asked to provide certain information, such as, but not limited to, name, email address, nickname, pictures, product testimonials and/or feedback. All information collected from your participation in our research, surveys, reviews or testimonial process, or beta testing is provided by you voluntarily. We may use such information to improve our products, our Services, and in any manner consistent with this Policy.

d.     Other Data. You may provide us information through our live chat portal on our website, when you register for or enter events and promotions, or when you email or otherwise communicate with us.  The information you provide may include your name, email, address, phone number, birth date, the subject matter of your inquiry, and any other information you choose to provide.

e.     Posting on the DribbleUp or Third Party Services. DribbleUp may offer publicly accessible blogs, social media pages, product review pages, private messages, or community forums. You should be aware that, when you disclose information about yourself on DribbleUp’s blogs, social media pages, product review pages, private messages, and community forums, DribbleUp will collect the information you provide in such submissions, such as, but not limited to, name, email address, nickname, pictures, product testimonials and/or feedback. If you choose to submit content, including reviews, to any public area of the Services or on any public sites operated by third parties, such content will be considered “public” and may not be subject to the privacy protections provided in this Policy. However, as noted in our “Special Note about Children” below, all ratings and reviews submitted through the Services are subject to a moderation process, whereby submissions are pre-screened and contact and other personally identifying information is removed before being made public. We have the right to reject submissions containing identifying or sensitive information.

f.      Email Correspondences. Records and copies of your email messages together with your email address and our responses, if you choose to correspond with us through email.

Please do not provide any highly sensitive information about yourself when using the Services – such as social security numbers, health or medical information, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, or data concerning a person’s sex life or sexual orientation. We do not intentionally process such information and reserve the right to delete it from the Services.

2.     Information We Obtain Automatically When You Use Our Services

We and our vendors may automatically collect the following types of information as you use the Services, sometimes through the use of cookies and similar technologies (as further discussed below in the "Cookies, Online Analytics, and Online Advertising" section).

a.     Training and Performance Data.  When you use your Smart Product with our Services, we collect your activity data and other training metrics.  The video images of you displayed during your training activities, while using the App, are not transmitted to or processed remotely by DribbleUp.  These video images are processed locally on your device during the activity only.

b.     Activity Information. Details of your visits to our Services, including the types of content you view or engage with; the features you use; the actions you take; the people or accounts you interact with; the time, frequency, and duration of your activities; and other information about your use of and actions on the Services.

c.     Device Information. Information about your computer, mobile device, and internet connection, including the type of device or operating system, IP address, browser type, and browser language.

d.     Location Information. Information about the general location of your device (which we may derive from your IP address), for purposes of enhancing or facilitating the Services. For example, we may use information about the general location of the device you are using to help us understand how the Services and functionality are being used and to deliver more relevant advertising.

3.     Demographic Information. We may collect demographic, statistical, or other aggregate information that is about you, but individually does not identify you. Some of this information may be derived from information that directly identifies you, but cannot directly identify you on its own and cannot be tied back to you. Examples of such aggregate information include your age and gender.

4.     Information We Get About You From Other Sources. We may receive information about you from other sources and add it to our information, including from third-party services and organizations. We process and protect this information according to the practices described in this Policy, plus any additional restrictions imposed by the source of the data. These sources may include: online and offline data providers; publicly-available sources such as open government databases or social networks; and service providers.


As further explained below, we may use information we collect about you in a variety of ways, in connection with our provision of Services to you and our legitimate business interests.

1.     We Use Your Information to Provide Our Services.

a.     Provide, Improve, and Maintain the Services. We use the information you provide to set up your account, provide the Services, track your activities and training, communicate with you about your account and activity, and understand how our Services are being used and how they can be optimized.   

b.     Leaderboard & App Features.  Please note that when you sign up for an account and use our App to track your activities and training, your username and activity data will be automatically displayed on our leaderboard, which is publicly viewable by anyone who accesses the App, and within certain App features, such as “Head to Head” mode. Currently, there is no mechanism to opt-out of displaying this information. If you don’t want your identity to be revealed, be sure to use a non-identifiable, generic, or anonymous username. Avoid using your real name or other contact information. To change your username, contact us at

c.     Communicate with You. We may use your information for administrative matters (such as account management, updates to terms, or system maintenance), to provide you with transactional information about our Services (such as product delivery, or setup instructions), and to respond to any questions, comments or requests you have about our Services.  Please note that most of these communications are considered "transactional" in nature, meaning that we may still send them to you even if you opt out of receiving marketing communications as explained below. 

d.     Fulfill Purpose For Which It Was Provided. We may use your information to fulfill any other purpose for which you have provided it.

e.     Provide you with customer support.  If you contact us for customer support via our chat tool in the Services, we (or our chat service provider on our behalf) will retain a transcript of the chat conversation to assist us in providing customer service in the future and for quality and assurance purposes.

2.     We Use Your Information to Market Our Services And Products.

a.     Market the Services. In accordance with applicable law, we may use your information to promote our Services and send you information via email, phone, and text about offers, products and/or Services that might be of interest to you.  You may opt-out of these communications at any time by contacting us at or clicking the “Unsubscribe” button or typing “Stop” in the applicable communication.  Please note that it may take some time, consistent with our legal obligations, to fulfill your requests, and that you may still receive transactional communications about the Services from us.

b.     Sweepstakes and Events.  We may use the information you provide to administer sweepstakes, events, or other promotional activities.  Note that such activities may be subject to additional terms, which will be provided to you when you participate.

b.     Push Notifications. If you opt-in on your device, DribbleUp may occasionally send you push notifications through our App with reminders, special classes, and new content. You may at any time opt-out from receiving these types of communications by changing the settings on your device.

3. We Use Your Information for Administrative Purposes.

a.     Protect You and the Services. We use the information we collect to promote the safety and security of the Services, our users, and other parties. For example, we may use your information to authenticate users, facilitate secure payments, protect against fraud and abuse, respond to a legal request or claim, conduct audits, and enforce our Terms of Service or other policies.

b.     Comply with the Law. We may use the information we collect to comply with any applicable law and/or regulations.

c.     Lawful Business Purpose. We may use the information we collect for any incidental business purpose related to or in connection with any of the above, or for any other purpose disclosed to you at the point at which we collect your information. For example, we may use your information to: operate, maintain, improve, personalize and analyze the Services; monitor and analyze trends; and maintain appropriate records for internal administrative purposes.

4. De-Identified Information

We may de-identify information we collect so the information cannot reasonably identify you or your device, or we may collect information that is already in de-identified form. Our use and disclosure of de-identified information is not subject to any restrictions under this Policy, and we may use and disclose it to others for any purpose, without limitation.

5. Legal Bases for the Processing of Your Information

The laws in some jurisdictions require companies to tell you about the legal grounds they rely on to process your information. Our legal bases for processing your information as described in this Policy are as follows:

  • Where use of your information is necessary to perform our obligations under a contract or commitment to you. For example, to provide the services you’ve requested from us, or to comply with our Terms of Service.

  • Where use of your information furthers our legitimate interests or the legitimate interests of others. For example, to provide security for our Services, operate our business and our Services, make and receive payments, defend our legal rights, and prevent fraud.

  • Where we use your information to comply with applicable legal obligations. For example, keeping track of purchases for tax and auditing purposes.

  • Where you have consented to our processing of your information for a particular purpose.


We disclose your information for our business purposes in the following ways.

1.     We Disclose Your Information to Provide Our Services.

a.     Subsidiaries and Affiliates. We may disclose your information to our parent companies, subsidiaries, joint ventures, and affiliated companies for purposes of management and analysis, decision-making, and other business purposes, consistent with this Policy.

b.     Service Providers. We may disclose your information to our third-party service providers, contractors, and any other similar third parties that help us provide our Services. This may include: IT service providers to store and secure your information; providers of chat functionality; email and communications processors so we can communicate with you about the Services; payment processors to collect your fees and process payments; and analytics and measurement partners to help us improve the Services. Some aspects of our Services utilize framing techniques to serve content to you from our third-party providers, while preserving the look and feel of the Services. In such cases, please note that the information you provide is being provided to the third party. Service providers are bound by contractual obligations to keep information confidential and use it only for the purposes for which we disclose it to them.

c.     Advertising/Marketing Service Providers. As explained further below in the "Cookies, Online Analytics, and Online Advertising" section, we may disclose your information to social media and ad partners to place our ads and manage our web advertising campaigns, and also disclose your information to administer promotions and provide promotional prizes.

d.     Consent to Fulfill the Purpose that Information was Provided. We may disclose your information to fulfill the purpose for which you provide that information, with your consent, or for any other purpose disclosed by us when you provide the information. This may include to other users (i) via the leaderboard or on “Head to Head” mode (as described above) or (ii) if you voluntarily decide to disclose your activity data, reports (for example, with your coach), or a review or testimonial on our Services.

e.     To Facilitate the Pairing of Wearable Devices.  We may disclose your information to third party software development kits (“SDKS”), such as the Apple HealthKit, to facilitate pairing to wearable devices using these SDKs.

2.     We May Disclose Your Information in the Event of a Merger, Sale or Other Asset Transfers. If we become involved in a merger, acquisition, financing due diligence, divestiture, restructuring, reorganization, bankruptcy, dissolution, sale, or transfer of some or all of our assets (whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding), or transition of Services to another provider, your information may be sold or transferred to business entities or people involved in such process, including as part of the diligence performed thereto.

3.     We Disclose Your Information to Protect Us or Others.

a.     When Required by Law. We also may disclose your information as required to comply with any court order, law or legal process, including to respond to any government or regulatory request.

b.     To Protect Lawful Interests. We may disclose your information if we believe disclosure will help us protect the rights, property, or safety of DribbleUp, our users, partners, agents, and others. This may include exchanging information with other companies and organizations for fraud protection, and spam and malware prevention, or to investigate potential illegal activities or violations of our Terms of Service.

c.     To Enforce Our Rights. We may disclose your information to enforce or apply this Policy, our Terms of Service, and other agreements.


1.  Cookie Technologies

We as well as third parties that provide the content, advertising, or other functionality on the Services may use cookies and similar technologies ("Cookie Technologies") to automatically collect information through your use of the Services. The specific types of Cookie Technologies we use are detailed in our Cookies Statement.

2.  Online analytics

We may use third-party web analytics services (such as those of Google Analytics) on our Services to collect and analyze usage information through Cookie Technologies; engage in auditing, research, or reporting; assist with fraud prevention; and provide certain features to you. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here. If you receive email from us, we may use certain analytics tools, such as image-based tags to capture data such as when you open our messages or click other elements within these emails. This data allows us to gauge the effectiveness of our communications and marketing campaigns.

3.  Online Advertising

In using the Services, we allow select third party advertising technology partners to place Cookie Technologies (including pixels) on the browser of your device to collect information about you as discussed above. These third parties (e.g., ad networks and ad servers such as Google, Meta, and others) may use this information to serve relevant content and advertising to you as you browse the Internet, and access their own Cookie Technologies on your browser to assist in this activity. If you are interested in more information about these online advertising activities, and how you can generally control Cookie Technologies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link, or Your Online Choices to opt-out of receiving tailored advertising from companies that participate in those programs. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. Please note that if you use these mechanisms, you may still see advertising on our Services or across the Internet, but it will not be tailored to you based on your online behavior over time.


Depending on your jurisdiction of residence and applicable law, you may have certain choices and rights with respect to your privacy. For example, applicable law may permit you to:

1.     Rights to Your Information. In accordance with applicable law, you may have certain legal rights regarding your information, including:

a.     Access Your Information. You may request access to your information, including: (i) confirming whether we are processing your information; (ii) obtaining access to or a copy of your information; and (iii) receiving an electronic copy of information that you have provided to us, or asking us to send that information to another company (the "right of data portability"). For data portability requests, we will select a format to provide your information that is readily useable and should allow you to transmit the information from one entity to another entity without undue hindrance.

b.     Correct Your Information. You may request correction of your information that is inaccurate, incomplete or improperly possessed.

c.     Delete Your Information. You may request that we delete your information held by us about you. We may retain certain information after you delete your account to the extent necessary to comply with our legal and regulatory obligations, for the purpose of fraud monitoring, detection and prevention, and for our tax, accounting, and financial reporting obligations.  We may not delete all of your information in a limited number of circumstances, including (i) to complete a transaction for which the information was collected, provide a good or services requested by you, or perform a contract we have with you, (ii) to detect data security incidents; preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action, or (iii) to protect against fraud, harassment, malicious or deceptive activities, or illegal activity or to comply with applicable law or a legal obligation, or exercise rights under the law; or to assist another party with any of its obligations under applicable privacy laws. Please note: we cannot delete your information except by also deleting your App account, if applicable. In the event your App account is deleted, all progress in the App will deleted. Additionally, our ability to handle customer service requests, including returns or refunds may be limited, since we may not have the ability to look up prior orders or account information.

d.   Opt out of Automated Decision-Making.  We do not engage in fully automated decision-making that has a legal or otherwise significant effect using your information.

Process for Submitting Requests. 

If you would like to exercise any of these rights, you may contact us at We will process such requests in accordance with applicable law. 

Please note that we will not discriminate against you for exercising your rights.  To protect your privacy, we may take the following steps to verify your identity before fulfilling your request. When you make a request, we will ask you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected information or an authorized representative, which may include asking you to answer questions regarding your account and use of our Services. 

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your information. You may also make a verifiable consumer request on behalf of your minor child. To designate an authorized agent, please contact us as set forth in “Contact Us” below and provide written authorization signed by you and your designated agent.

In certain circumstances depending on your location of residence, if you are unsatisfied with our refusal to take action in accordance with the exercise of your rights, you may request reconsideration by DribbleUp, by sending a written request for reconsideration to the mailing address found in the “Contact Us” section below.   We will inform you in our response if an appeal right is relevant to you.  Within sixty (60) days of DribbleUp’s receipt of such written request for reconsideration, DribbleUp shall inform you in writing (at the address indicated in your initial written request) of any action taken or not taken in response to your request for reconsideration, including a written explanation of the reasons for the decision. In addition, if your request for reconsideration is denied, you have the right to appeal to the Attorney General in your state of residence if you are in the United States.

2.  Right to Opt Out of Sale/Sharing

Under the laws in certain US jurisdictions, you also have the right to opt out of our processing or sharing of your information for online targeted advertising purposes. Note that certain state laws also allow you to opt out of the “sale” of your information to third parties in exchange for valuable consideration. While we do not sell your information in exchange for money, we may use analytics or online advertising tools that result in the disclosure of your information to our third-party partners and that are subject to this opt out right. You can opt out of both of these activities by visiting using the “Your Privacy Choices” link.


1.  Information Security

We maintain a variety of administrative, technical, and organizational safeguards for the Services reasonably designed to reduce the risk of loss, misuse, or unauthorized access, disclosure, alteration, or destruction of the information that we collect from you. We restrict access to information collected about you on the Services to our employees and third parties discussed above in this Policy.

The safety and security of your information is also dependent on you. If we have given you (or where you have chosen) a password for access to certain parts of the Services, you are responsible for keeping this password confidential. We ask you not to disclose your password to anyone.

While we have employed security technologies and procedures to assist safeguarding your information, no system, network, website or app, including the Services, can guarantee 100% security, and we cannot ensure or warrant the security of any information you provide to us. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time. Any transmission of information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Services.  

2.  Information Retention

We store your information for as long as reasonably required to provide the Services to you and to adhere to our policies on keeping records (unless a longer period is needed by law). We may retain certain information after you delete your account to the extent necessary to comply with our legal and regulatory obligations, for the purpose of fraud monitoring, detection and prevention, and for our tax, accounting, and financial reporting obligations.  Where we retain information, we do so in accordance with any limitation periods and records retention obligations that are imposed by applicable law. 


We collect the following information from children under 13 ("Children" or "Child") when they use our App: (1) persistent identifiers, such as cookies, IP address, and device ID; (2) online contact information for push notifications, but only after the user of the App opts in to push notifications, which are sent for reminders, special classes, and new content; (3) a username (which can be set up as anonymous or otherwise non-identifying) and training activity, which are automatically posted within the App, such as on the public DribbleUp leaderboard on the App and when utilizing certain features; (4) ratings and reviews, which may be used on our website and in various other media and for other purposes consistent with our Terms of Use; and (5) height and weight to determine calories. We use and disclose the above information collected on our App only for internal operations and to provide and enhance our Services.

All ratings and reviews are subject to a moderation process, whereby submissions are pre-screened and personally identifying information is removed before being made public. Submissions containing identifying or other sensitive information may not get posted.

Parents may review, delete, or refuse to permit further collection or use of the Child’s "Personal Information" (as defined by COPPA) by emailing Upon receipt of such a request the corresponding account may be removed and you and your Child may no longer be able to access the App.


You acknowledge and agree that the information we collect through the Services may be transferred outside of your current location to the offices and servers of DribbleUp or its third parties (mentioned above) located in the United States or other countries, which may have data protection laws that are different from the laws where you live.  Where required by law, we rely on adequacy decisions, appropriate safeguards, or derogations (where applicable) when we transfer information across international borders.

If you are located in the EEA, UK, or Switzerland, you may request information about how we transfer your information across borders by contacting us at


DribbleUp complies with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S. DPF”) (collectively, the “DPF”), as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of “personal data” (as defined ­­under the laws of the European Economic Area (“EEA”), UK, and Switzerland, as applicable) that DribbleUp receives from the EEA, UK, and Switzerland. We have certified to the Department of Commerce that we adhere to the DPF Principles and Supplemental Principles with respect to personal information transferred to us in reliance on the DPF. DribbleUp is subject to the investigatory and enforcement powers of the Federal Trade Commission in the case of any failure to comply with the DPF. 

If you are an EEA, UK, or Swiss citizen you may be able to exercise certain choices under the DPF regarding how some of your personal data is used and disclosed, and may access, correct or delete certain personal data by following the instructions in the “Your Privacy Choices and Rights” section of this Privacy Policy. 

When we receive personal data under the DPF and then transfer it to a third-party service provider acting as our agent on our behalf, we may have certain responsibility under the DPF if both (a) the agent processes the information in a manner inconsistent with the DPF and (b) we are responsible for the event giving rise to the damage.  

In compliance with the DPF Principles, DribbleUp commits to resolve complaints about your privacy and our collection or use of your personal data. EEA, UK, and Swiss individuals with inquiries or complaints regarding this Policy should first contact us using the contact information below. We will respond to any complaints as soon as possible and within 45 days.  If you have an unresolved privacy or data use complaints that we have not addressed satisfactorily, please contact, free of charge, our dispute resolution provider, JAMS, at  In certain conditions, if your DPF complaint has not been resolved after raising it with us following the JAMS procedure above and taking certain other steps, you may be able to invoke binding arbitration through a DPF panel, in accordance with the DPF at

If there is any conflict between this Privacy Policy and the DPF Principles, the DPF Principles shall govern. To learn more about the DPF program, and to view our certifications, please visit We may also protect personal data through other legally valid methods, including international data transfer agreements.


We may provide links to other websites or applications that are not run by us but by third parties as a service to you or in order to provide you additional venues in which you can leverage the opportunities of the Services. Please be aware that we do not control such third-party services, websites or applications, and they may have privacy policies that differ from our own. We do not endorse, screen or approve, and are not responsible for the information collection, use, and disclosure practices of such third-party services, websites or applications.  Please review and understand their privacy practices and policies, if any, before providing any information to them or using any of their services. We are not responsible for the content or information of these third-party websites, services or applications, any products or services that may be offered through them, or any other use of the websites, services or applications. Providing information to third-party websites or applications is at your own risk.


We reserve the right to update this Policy from time to time in order to reflect, changes to our practices or for other operational, legal, or regulatory reasons. If we modify this Privacy Policy, we will post the updated version on our website and App. We may elect to notify you of material changes by mail, email, posting of modified Policy, or some other similar manner. However, it is your responsibility to check our website or App regularly for changes to this Policy. Your continued use of or access to the Services after such changes have been posted constitutes acceptance of those changes.


If you have any questions, comments, or concerns regarding this Policy or our practices please feel free to write to us at:

DribbleUp, Inc.

130 New Hyde Park Road

Unit DU

Franklin Square NY 11010